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Sarah-Jane Dale


Sarah-Jane is a values-driven leader with national-level experience in workforce transformation, leadership development and cultural change across health and social care.

Experience and expertise – as Chief Operating Officer at Affina, Sarah-Jane leads strategic programmes grounded in global research, helping teams – particularly in health and social care – to thrive. Drawing on Professor Michael West’s seminal research, Affina has supported team-based working in hundreds of settings, including the NHS, for over 20 years.

Sarah-Jane’s work reflects a deep interest in behavioural psychology and a belief that every interaction with colleagues, teams, or service users is a chance to build a more compassionate and effective workplace.

Sarah-Jane has held senior national roles, driving innovation through strategic business development, regional partnerships and international collaboration. She also served as UK lead for a European Dignity in Care programme. Earlier in her career, she worked as a lecturer, honing skills in communication, learning and empowerment – tools she continues to use to inspire change and foster inclusive leadership.

About Sarah-Jane – a regular speaker at national and international conferences, Sarah-Jane shares insights on organisational development, effective team-based working and evidence-based practice. Sarah-Jane thrives on challenge and consistently pushes boundaries – both in her professional work and personal pursuits an an ultra-marathon runner.

Credentials – MSc. | Bsc. | NTL Global Certificate in Organization development | AoEC Systemic Team Coaching | Capabilities: leadership, management, learning & development, business improvement, public speaking, equality and diversity, continuous improvement.

Sarah-Jane Dale