Our Purpose
At Affina, we believe teams are the heartbeat of great health and care services. That’s why everything we do is about building effective teams and positive workplace cultures — grounded in research and real-world practice.
Our purpose is simple: invest in the teams behind care and you unlock better outcomes for everyone. We drive systemic impact by strengthening collaboration where it matters most.
What we offer
We’ve been supporting teams for over 21 years (yes, we just had our big birthday!). As part of the Skills for Care Group, a registered charity, we’re proud to reinvest back into the sector, developing new tools and supporting better care outcomes across the system.
Our team of experienced executive and systemic team coaches have deep roots in the NHS and social care. We’ve been there – and we understand the day-to-day challenges teams face.
With a broad understanding of people, behaviour and how teams really work, we offer support that helps teams grow stronger together and do their best work.
Here’s how we do it:
- The Affina Team Journey – developing team effectiveness using a practical, evidence-based approach
- Diagnostics (ATPI, ARTP+, CAT, PAT) – helping teams, organisations and partnerships understand where they are now and where they’re heading
- Facilitator support – equipping your own people with the skills to lead lasting change
- CPD-certified training – learning that counts toward professional development
- Cyber Essentials-certified – keeping your data safe
Why trust us?
Because this isn’t a new idea – we were co-founded by Professor Michael West in 2003 and have supported thousands of teams across the UK. We use proven, evidence-based methods. A study of data from over 1000 teams that monitor their performance using our team assessments found significant improvements in all aspects of team working.
We’re here when you need us
Have a question?
Want to talk something through?
Our friendly helpdesk team is just an email or call away.
*This video opens in YouTube. By following the link you may be presented with cookies from google. For more information about how Google uses data from sites or apps that use their services, please visit Google’s Privacy & Terms page.
Our Values

Evidence-based
Our tools and solutions are firmly grounded on research findings from the fields of organisational psychology, social psychology and positive psychology.

Outcome-focused
Our consultancy, coaching and training interventions are tailored to achieve specific organisational, team and individual goals.

Excellence
We aim for the highest standards in all that we do – we only work in areas in which we have personal expertise and robust knowledge.

Developing in-house competency
We transfer ownership and delivery of development programmes to our clients as quickly as possible. It is never our aim to develop “consultant dependency”.

Trusted, lasting relationships
We create space for mutual learning and shared growth, working alongside organisations, our approach is rooted in collaboration, not competition.

Belonging
Through continuous improvement and development, we seek to embed equality, diversity, and inclusion in everything we do – both in how we work and in the impact we create with our clients.
Our Timeline: 2003-Present Day
We are a company of pioneers in team-based working, helping organisations to improve team effectiveness and enabling better outcomes for those accessing care. We’ve been doing this for 22 years.
How We Help

Building High Performing Teams
Creating a solid foundation for team-based
working via:
